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promotion assistance
Promotion uses various methods to reach a targeted audience with a specific message. By in large, any organization must engage in some form of promotion. Such efforts may range from international firms spending large sums on securing high-provile celebrities to serve as corporate spokespersons to the owner of a one-person enterprise passing out business cards at a local business meeting.
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strategy
Sound promotional strategy requires the understanding of how promotion fits with other pieces of the marketing puzzle (the product, distribution, pricing and target markets). Decisions related to promotion should be made with an appreciation for how it affects other areas of the company. It is also important that an individual promotion must also work together with the others. Here the consistency of your company message is the key. However the customers are exposed to a promotion element, they all receive the same information.
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